Galaxy Watch 9 and Ultra 2 Officially On Sale — First Retail Day Tips and What Buyers Should Know

It{"'"}s official: the Samsung Galaxy Watch 9 and Galaxy Watch Ultra 2 are now available at all major US retailers as of August 7, 2026. The preorder gift card bonuses have expired, but both watches are in stock and shipping immediately.

Current Pricing (No More Gift Cards)

• Galaxy Watch 9 (40mm): $379 — the $50 Amazon gift card deal has expired
• Galaxy Watch 9 (44mm): $409
• Galaxy Watch Ultra 2: $699 — the $100 Amazon gift card deal has expired
• Trade-in credits: Up to $360 still available through Samsung.com

Early Buyer Impressions

Preorder customers who received their watches earlier this week report noticeably faster performance from the Snapdragon Wear Elite chip versus the Watch 8{"'"}s Exynos W1000. Samsung{"'"}s Vitals dashboard continues to be the standout feature, combining Heart Health Score, Sleep Apnea tracking, Fitness Index, and Cardio Load into a single view that reviewers from Tom{"'"}s Guide and Trusted Reviews have praised.

The Ultra 2{"'"}s headline EN13319 scuba diving certification is a genuine differentiator, though buyers should note that full dive computer access requires a Mares subscription ($7.99/month or $59.99/year) that will not be available at launch.

Should You Buy Today?

Without the gift card deals, the Galaxy Watch 9 at $379 faces stiffer competition from the Apple Watch Series 11 at $299 (for iPhone users) and the upcoming Pixel Watch 5 at $399 (revealing August 12). Samsung{"'"}s trade-in credit of up to $360 is now the best path to a discount. See our complete Galaxy Watch 9 buying guide, Galaxy Watch review, or browse all smartwatches.