Sekonda Smart Ring Launches at £80 With No Subscription: Budget Option Challenges Oura and Samsung Galaxy Ring

Sekonda, the British watch brand known for accessible timepieces, entered the smart ring market on September 21 with a strikingly affordable option: the Sekonda Smart Ring at £79.99 ($103 USD) with no monthly subscription.

What You Get for £80

• Health tracking: Sleep quality, heart rate, HRV (Heart Rate Variability), blood oxygen (SpO₂), stress monitoring, and skin temperature trends
• Women's cycle tracking
• 5–7 day battery life
• 50m water resistance
• Stainless steel construction in gold and silver finishes, six sizes
• No subscription: All features included at the purchase price

How It Compares

The Sekonda Smart Ring costs roughly one-quarter the price of an Oura Ring Gen 4 ($349) and one-fifth the price of a Samsung Galaxy Ring ($399). Of course, both premium rings offer more advanced sensors, larger app ecosystems, and workout-specific features. But for users who just want sleep and stress tracking without a subscription, Sekonda's value proposition is hard to ignore.

The Catch

Sekonda is primarily a UK retailer — availability outside the UK, including the US, is limited. The companion app ecosystem is new and unproven compared to Oura's 8 years of refinement. Still, the £80 price point with no recurring fees makes this an interesting entry for budget-conscious buyers. Browse all smart rings in our smart ring hub.